Wildeway launches today: handmade bar soap, made in small batches in the USA, with a focus on all-natural ingredients. Each bar is inspired and named after a real place and each one supports the organization working to keep that place the way it is.

Conservation built in, not bolted on

One percent of all Wildeway revenue goes to our nonprofit partners.

Profit can be managed. It can be reinvested, deferred, or engineered toward zero on a spreadsheet. Revenue can’t be managed the same way. It’s the number at the top, and one percent of it goes to our organizations regardless of what kind of year we’re having.

That distinction is the whole point. A commitment that only activates once we’re comfortable isn’t a commitment — it’s an intention with an escape hatch.

We’ll update what we’ve given every quarter on our non-profit page, so you can see exactly where it goes.

Pick a scent, pick a place

Appalachian Spring supports the Appalachian Conservation Corps, which puts crews on the ground maintaining trails, restoring habitat, and building the next generation of conservation workers across the Appalachian region and beyond. appalachiancc.org

Ojai Morning supports the Ojai Valley Land Conservancy, which permanently protects open land in the Ojai Valley — trails, wildlife corridors, and native ecosystems in one of California’s most biodiverse and most pressured landscapes. ovlc.org

Sanibel Citrus supports the Sanibel-Captiva Conservation Foundation, which has protected the barrier islands of Sanibel and Captiva since 1967, monitoring sea turtles, shorebirds, and native species while preserving the coastal habitat they depend on. sccf.org

Waimea Breeze supports Hawaiʻi Land Trust, which permanently protects Hawaiʻi’s most ecologically vital lands, from mountain watersheds to coastal shorelines, honoring the connection between the islands’ people and their ʻāina. hilt.org

Glacier Falls supports the Glacier National Park Conservancy, the official nonprofit partner of Glacier National Park, funding education, research, and preservation in one of America’s most iconic and most climate-threatened wild places. glacier.org

Denali Mint supports the Denali Education Center, which works alongside the National Park Service to connect visitors and Alaska residents to Denali and the natural world around it. denali.org

Wasatch Mist supports Summit Land Conservancy, which protects the open lands that define life in the mountain west — scenic views, wildlife habitat, and outdoor access for the communities that depend on them. wesaveland.org

Olympic Lavender and Cocoa Beach are still looking for their match. Until we find the right organization for each, their one percent is split evenly across all seven of our partners. Nothing sits in an account waiting.

Learn more about these organizations on our non-profit page →

Why it matters

Every ridgeline you’ve climbed, every river you’ve crossed, every coastline you’ve camped beside — someone worked to keep it there.

Open land doesn’t stay open on its own. It gets bought, developed, and closed off, quietly and steadily, until one day the trailhead you drove two hours to reach has a chain across it. That process doesn’t make the news. It just happens, parcel by parcel, while everyone assumes someone else is handling it.

These organizations are the ones handling it. They acquire land, restore habitat, fight for access, and show up when no one else does.

Wildeway exists because of those places. Supporting the people who protect them isn’t charity — it’s the deal.

What’s in the box

Nine bars, handmade in small batches, with the full ingredient list on every label. Some of our soaps use a synthetic fragrance. We always note it on the label so you can choose what’s right for you.

Nine scents. Nine places. One percent, built in rather than bolted on.

Shop the collection →