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WHY IT’S MADE THIS WAY

Every ingredient has a reason to be here.

Most soap isn’t really soap. It’s a mix of synthetic detergents and fillers that strip your skin and require even more additives to balance them out.

We do it differently — with plant-based ingredients that work with your skin, not against it.
Plant-derived ingredients
01
Essential oil scents
02
Clearly labeled, always
03

LESS INGREDIENTS.

MORE PURPOSE.

Why it matters

Natural ingredients don’t need a long list to fix what they break.

Plant oils cleanse without stripping. Essential oils scent without synthetic fragrance compounds. Fewer ingredients, doing more — because they’re designed to work together.

Every ingredient.
No fine print.

If it’s in our soap, it’s on this page — along with a clear explanation of what it does and why it’s there.
No hidden additives. No confusing names without context. Just ingredients you can actually understand.

Active

Ultramarines

A mineral-based pigment used to create natural-looking blue and purple tones in the bar. Cosmetic-grade and skin-safe, ultramarines add color without affecting the feel or performance of the soap.

Spirulina Powder

A nutrient-dense algae that provides a natural green hue. Rich in minerals and antioxidants, it offers subtle conditioning properties that support healthy-looking skin.

Ground Apricot Kernels

Finely crushed shells that provide effective physical exfoliation. They slough off dead skin and stubborn trail grime without tearing—the scrub needed after a day outdoors.

Zeolite Clay

A powerful volcanic clay known for its superior absorption. It works to lift dirt, oil, and environmental pollutants from the skin, supporting a genuinely refreshed feel.

Kaolin Clay

The mildest of all clays. Kaolin gently cleanses sensitive skin without stripping away natural oils, all while enhancing the bar’s soft, creamy lather profile.

Illite Clay

Highly absorbent and mineral-rich. This clay draws out impurities while improving “slip,” adding a smooth, slightly grippy feel to the lather for a deeper, more functional clean.

Iron Oxide

Earth-derived mineral pigments used to create natural reds, browns, and yellows. These pigments are stable and non-migrating, providing consistent color throughout the life of the bar.

Chromium Oxide

A stable mineral pigment used to achieve vibrant green hues. It is cosmetic-grade and lightfast, ensuring the bar holds its distinct tone without bleeding or fading.

Lavender Buds

Dried botanical buds that provide visual texture and light physical exfoliation. They release a soft, herbal aroma as the bar wears down, offering a gentle sensory experience.

Parsley Powder

Rich in chlorophyll, vitamins C and K, and antioxidants. Parsley powder supports skin clarity, adds a natural green color to the bar, and has mild deodorizing properties.

Activated Charcoal

Binds to dirt, oil, and impurities and pulls them away from the skin. One of the most effective natural deep-cleansing ingredients available — and it turns a bar dramatically dark gray.

Tea Tree Essential Oil

Clean, earthy, and refreshing. Tea tree essential oil adds a crisp botanical note to the blend while bringing naturally occurring cleansing properties that support a fresh, balanced feel.

Eucalyptus Essential Oil

Sharp, cooling, and direct. Eucalyptus is a clarifying note that cuts through heavier elements to bring a sense of open air and immediate freshness to the lather.

Base

Organic Camellia Seed Oil

Silky, nourishing, and rich in oleic acid. This oil supports skin softness and helps maintain natural balance, providing a luxurious feel to our most conditioning bars.

Abyssinian Oil

A lightweight, fast-absorbing plant oil. It adds a smooth, conditioned feel to the skin without leaving a heavy residue, perfect for a clean that feels effortless.

Organic Castor Oil

Actively boosts the lather profile of the bar. Castor oil is unique in its ability to create a dense, stable foam while providing extra conditioning for tired skin.

Aloe Vera

A renowned botanical healer that soothes and hydrates. Aloe helps calm skin exposed to sun and wind, adding a light, refreshing quality to every wash.

Organic Shea Butter

Shea butter adds deep moisture and a luxurious feel to the bar. Rich in fatty acids and vitamins A and E, it helps restore skin that’s been exposed to wind, sun, and cold water.

Organic Extra Virgin Olive Oil

One of the oldest skincare ingredients in the world. Olive oil produces a gentle, conditioning lather rich in antioxidants and oleic acid — particularly good for dry or trail-worn skin.

Organic Sunflower Oil

High in linoleic acid, sunflower oil conditions and softens skin while contributing to a smooth, silky lather. It balances the more cleansing oils in the formula without leaving residue.

Organic Coconut Oil

Coconut oil produces the big, fluffy lather you feel on first use. It’s a powerful cleanser that cuts through grime without harsh synthetic detergents — ideal for skin that’s actually been outside.

Organic Palm Oil

Palm Oil helps produce a stable and hard soap bar that lasts through repeated use without sacrificing overall quality. We use Organic Palm Oil that is grown and harvested using only responsible and sustainable methods.

Scent

Natural Fragrance

A blend of naturally derived aromatic ingredients used to create a specific scent profile while staying rooted in plant-based sources. Used when a fragrance requires a complexity or balance that a single essential oil blend can’t achieve.

Tea Tree Essential Oil

Clean, earthy, and refreshing. Tea tree essential oil adds a crisp botanical note to the blend while bringing naturally occurring cleansing properties that support a fresh, balanced feel.

Fir Needle Essential Oil

Fresh, crisp, and unmistakably forest. Fir needle essential oil captures the scent of evergreen trails — resinous, green, and slightly sweet — bringing the feeling of cool mountain air and dense pine forests into the bar.

Grapefruit Essential Oil

Tangy, sparkling, and light. This essential oil acts as a harmonizing agent, smoothing out more aggressive botanical notes to create a balanced, approachable citrus profile.

Lime Essential Oil

Cold-pressed for a sharp, zesty impact. Lime oil delivers a high-energy citrus top note with a sophisticated dry finish, ensuring the scent remains crisp and botanical rather than sweet.

Thyme Essential Oil

Ruggedly herbaceous and earthy. Thyme adds a warm, savory dimension to the profile while contributing naturally occurring thymol to support the bar’s functional cleansing power.

Eucalyptus Essential Oil

Sharp, cooling, and direct. Eucalyptus is a clarifying note that cuts through heavier elements to bring a sense of open air and immediate freshness to the lather.

Spearmint Essential Oil

Gentle, cool, and naturally bright. Spearmint offers a softer mint profile that lifts a scent blend and provides a refreshing quality without the intense, sharp bite of peppermint.

Cypress Essential Oil

Clean, coniferous, and slightly dry. This essential oil provides a structured, woody foundation that feels like a cool breeze through a dense grove, adding presence without heavy weight.

Peppermint Essential Oil

Cool, sharp, and instantly refreshing. Peppermint EO creates a mild tingling sensation on skin — especially useful after a long day on the trail when you need to feel genuinely clean.

Lavender Essential Oil

Calming, clean, and naturally antimicrobial. Lavender works as a standalone scent or as a blending note that smooths out sharper elements in a formula.

Clary Sage Essential Oil

Herbaceous and slightly floral, clary sage adds complexity to a scent blend. It’s earthy without being heavy — a middle note that bridges botanical and woody elements.

Cedarwood Essential Oil

Warm, woody, and unmistakably forest. Cedarwood EO grounds a scent blend the way a tree line grounds a horizon — it’s what makes a soap smell like somewhere, not just something.

Lemongrass Essential Oil

Sharp, citrusy, and grounding. Lemongrass EO adds an energizing quality to the scent profile and has natural antimicrobial properties that complement the cleansing base.

Orange Essential Oil

Cold-pressed from orange peel, this essential oil brings a bright, clean citrus scent and naturally occurring limonene. Uplifting without being sharp.

Synthetic

Fragrance Oil

Used in a small number of our soaps to achieve scent profiles that essential oils can’t replicate on their own. Always noted on the label. If you prefer to avoid synthetic fragrance entirely, every product page tells you what’s in the bar before you buy.

Base

Fair Trade · Sustainable-Palm Done Right
Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Fair Trade · Sustainable-Palm Done Right
Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Fair Trade · Sustainable-Palm Done Right
Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Fair Trade · Sustainable-Palm Done Right
Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Fair Trade · Sustainable-Palm Done Right
Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.
Scent

Cold-pressed from orange peel, it brings a fresh citrus lift without sharpness.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.
Synthetic

Included in a small number of bars to achieve scents natural oils can’t. Always clearly labeled.
Active

Produces a rich, fluffy foam that cuts through grime without synthetic detergents.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.

Creates a hard, long-lasting bar with a smooth, stable lather. Responsibly sourced with no deforestation.
See how these ingredients work together.

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Go Further. Get Clean.

Company Inc.
  • Salt Lake City, UT
  • hello@wildeway.com